DRESS SMART

411c was born from a simple idea: fashion should be a voice, not just clothing. We started with a passion to create styles that speak directly to Gen Z and the Alte culture bold, expressive, and unapologetically different. What began as a small vision quickly grew into a movement. We saw a gap in the fashion space where individuality and creativity weren’t fully celebrated, and that’s where 411c came in giving young people a platform to wear their identity with confidence.

We chose the name 411c because it represents being in the know, staying fresh, and always ahead of the curve. It’s not just clothing it’s a statement, a lifestyle, and a way for the new generation to own their identity. From street corners to online spaces, 411c has grown into a community of people who aren’t afraid to be seen, to stand out, and to live authentically. Every drop we release is designed with the same mission: to keep Gen Z and Alte fashion loud, proud, and original.

Today, 411c isn’t just about outfits, it’s about community and culture. We design pieces that push boundaries, blend streetwear with unique Alte vibes, and redefine what it means to dress for yourself. At 411c, we don’t follow trends we set them.